Digital marketing is a key part of businesses overall strategy in order to appeal to investors, consumers, and other businesses within the sector.
Course Overview
On average, small businesses invest just 5-10% of revenue in their digital marketing whereas larger organisations can invest up to, and above, 14%. It is essential that digital marketing forms a key part of every business’s marketing strategy in order to reach their customers in the right place, at the right time, in the right way. As the technological landscape is ever growing, there has never been a more important time to invest into the world of digital marketing to upskill your business and establish yourself within the industry.
What you'll learn
This course covers the following topics:
Coordinating offline and digital media
Producing digital promotional content for business
Data protection and digital media
Measuring the effectiveness of digital campaigns
Understanding social media
Email campaigns for business promotion
Mobile applications for business
Online reputation management
Eligibility Criteria
This course is government funded, you must meet the following criteria to be able to study for free:
You must currently live in England
You must have been resident in the UK/EU for 3+ years, for purposes other than study
You must be over the age of 19
You must not be on an apprenticeship
There is a £125 cancellation fee if you enrol and do not complete or withdraw from the course. This fee is to cover administration costs.
Is This Course Free?
This course is funded by the government's Adult Education Budget, which means you may be able to study for free.
Fully Accredited Course
This course is accredited by NCFE CACHE, a leading educational charity with over 170 years experience. NCFE is recognised by the UK Department for Education and regulated by Ofqual.
How Long Is The Course?
The duration of this course is seven weeks.
We refer to our online courses as 'flexible learning' because they're designed to be completed around your work and home life commitments. All deadlines for your course will be shown in your online course platform once you are enrolled to help keep you on track.
Progression Opportunities
This course would be important for job roles such as: Marketing Executive (£24,500 - £35,000) Digital Marketing Strategist (£32,000 - £60,000) Marketing Manager (£32,000 - £55,000)
Start Your Journey
Government funded courses. Qualifications accredited by NCFE.
